Agent: Ben Clark
James Watt is co-founder of BrewDog, one the world's fastest growing drinks brands famous for beers, bars and crowdfunding. In 2007 James and his best friend Martin Dickie were just two men and a dog. Bored of the same old industrially brewed ales and lagers dominating the market, they decided to set up an alternative. BrewDog was born. Eight years down the line, all thanks to a unique business approach, they have bars around the globe from London to Brazil and their own TV show. BrewDog has catalysed the craft beer revolution, rewritten the record books and inadvertently forged a whole new approach to business.
In Business for Punks (Portfolio Penguin) James bottles the essence of this success. It's a business bible for a new generation - from finances ('chase down every cent, pimp every pound') to marketing ('lead with the crusade, not the product') it is an indispensable guide to thriving on your own terms. It's anarchic. It's irreverent. It's passionate. It's BrewDog.